Imgur · Native ad
Old Spice
A native ad to promote Old Spice’s new premium scent “Captain” and a contest.
View on Imgur
Creative Strategist & Marketing Manager
I turn complex ideas into content people actually want to read.
Creative strategist, marketing manager, and community builder with 8+ years of B2C and B2B SaaS experience. I build the journeys that carry people from first touch to sign-up and beyond.
Work for
DoorDash for BusinessAtlassianEvernoteImgur
NYC areaOpen to new projects
01 · Creative Strategy
Native ads that earned their place in the feed
Led writing strategy and advertising direction to promote brands and services on Imgur.
Imgur · Native ad
Disney
A native ad to promote Disney’s release of Thor: Ragnarok.
View on Imgur
Imgur · Native ad
7-Eleven
A native ad to promote Deadpool 2’s collaboration with 7-Eleven.
View on Imgur
Imgur · Native ad
DJI Osmo
A native ad to promote the launch of the Osmo Mobile 2, a handheld smartphone gimbal.
View on Imgur
Imgur · Native ad
BarkBox
A native ad to promote BarkBox’s holiday treat and toy box for dogs.
View on Imgur
Imgur · Native ad
Sphero
A native ad to showcase the capabilities of Star Wars’ app-enabled droids.
View on Imgur02 · Content Strategy
Content built on data, not hunches
Leveraging data and the latest marketing trends to create impactful content.
DoorDash for Business · Research report
“The Role of Meal Benefits in Employee Well-Being”
Noting a lack of data-backed research for our sales team, I built and launched this survey to deliver more impact in our pitches. The report became the most-downloaded DoorDash for Business resource in 2024 and is still used widely by the sales team today.
#1most-downloaded DoorDash for Business resource of 2024
Read the report
DoorDash for Business · Customer onboarding
Admin Resource Center
At DoorDash for Business, I owned everything a new customer touched between their first web search and their first month. That included the Admin Resource Center, a self-serve hub I built after seeing that administrators had little support once they signed up.
From sequenced launch guides and pre-written team communications to printable materials and a video library, the page hosted everything an admin would need to help their teams adopt the corporate meal program.
Visit the hub
Evernote · Community program
“From the Experts” Template Gallery
As Community Manager of the Evernote Certified Expert program, a group of 170+ certified brand advocates for the productivity tool, I identified an opportunity to amplify expert-made resources through a dedicated template hub.
The addition of this gallery created a 120% increase in monthly template landing-page views across all Evernote templates.
+120%monthly template landing-page views across all Evernote templates
Browse the gallery
03 · Writing
Clear words for complicated tools
Blogs, web copy, social copy, eBooks, templates, webinar scripts, emails, internal communications, and more.
Atlassian HR eBook
How to Best Support Remote Teams
A guide for HR professionals to help remote workers feel supported and connected using Confluence, a team collaboration tool.
Read the guide
Confluence Template
Confluence Meeting Notes Template
A template to host more productive meetings, with an accompanying step-by-step guide to getting the most out of it.
See the template
Atlassian Community · Product update
Supercharge Your Productivity with the Confluence & Slack Integration
An Atlassian Community guide on how to get the most out of a newly released Slack integration.
Read the article05 · Social Impact & Community Activations
Campaigns that did some good
Building philanthropic engagement through content and community.
Evernote · PR
Cognitive Load Survey & PR Campaign
I ideated and launched a survey to 100k users to measure the cognitive load on mothers and mother figures. The results earned 1.9M monthly views in outlets such as Scary Mommy, Mom.com, and The Bump.
Read the coverage
Evernote · YouTube series
Evernote for Nonprofits
In the first video of the “Evernote For Good” YouTube series, I interviewed Cap for Kids founder Sterling Bailey on how Evernote helps his team juggle the many details of running a nonprofit.
Watch the video
Imgur · Sponsored campaign
Tito’s Handmade Vodka: Project Stardust
To align with Tito’s philanthropic program “Love, Tito’s,” I pitched and led a year-long, multi-post campaign tracking $20,000 in donations across four users. Each post followed a user as they put $5,000 toward positive change in their community.
See the campaign
Imgur · Community activation
The Imgur Pet Show
I pitched, wrote, and led the now-annual Imgur Pet Show, a worldwide digital community activation and paid sponsorship opportunity. See the 2018 results, plus the 2019 submissions and 2019 results.
See the 2018 show
Imgur · Sponsored campaign
Mike’s Hard Lemonade: The Journey Home, Pt. 1
Inspired by Tito’s success with a philanthropic campaign, Mike’s Hard Lemonade sponsored six users to fly home and surprise their parents for Mother’s Day and Father’s Day.
See part one
Imgur · Sponsored campaign
Mike’s Hard Lemonade: The Journey Home, Pt. 2
I oversaw the nomination process and travel logistics for the six winners, and coordinated a film crew to accompany one user per holiday.
See part two
About Jenn
Hello!
I’m a creative strategist, marketing manager, and community builder with 8+ years of B2C and B2B SaaS experience creatively engaging customers.
I specialize in simplifying complex information into compelling, easy-to-understand content, and in building journeys that accompany users from first touch to sign-up and beyond.
Outside of work you can find me cooking, running, gardening, and generally being outside, all while listening to an audiobook.
- Creative strategy
- Content strategy
- Writing
- Social media
- Community
- Lifecycle & onboarding
Contact
Have a project in mind? Let’s talk.
The fastest way to reach me is LinkedIn. I’m based in the NYC area and happy to work remotely.
Message me on LinkedIn
Posts people stop scrolling for
Creating engaging content on Instagram, LinkedIn, X, Facebook, and YouTube. Tap any post to see it live.