Jenn Riek

Content, brand, and influencer marketing

I specialize in:

Content strategy that bridges the gap between creative and tech, earning attention at first touch and holding it through conversion
Creator and advocate programs that turn outside voices into brand storytellers, from DoorDash for Business’ first influencer program to Evernote’s 170+ Certified Experts program
Brand campaigns and native ads that entertain as much as they educate

Experience 8+ years, B2C & B2B SaaS

Brands DoorDash, Evernote, Atlassian, Imgur

Based NYC area · remote-friendly

Creative strategy Content strategy Writing Social media Influencer marketing Brand strategy Community Lifecycle & onboarding

I can help you highlight the magic of your brand

Content strategy Data-driven content to educate customers and give the sales team a strong foundation. Social media & influencer Influencer collaborations, brand partnerships, and more for brands like DoorDash and Evernote. Creative strategy Native ads created for desktop and mobile that fit seamlessly into a user’s scrolling. Events Virtual and in-person events created to improve brand awareness and brand sentiment.

Click to navigate or scroll to see my work

Content strategy

Planning and producing content that carries the product story Next section ↓

DoorDash for Business · Research report

“The Role of Meal Benefits in Employee Well-Being”

At DoorDash for Business, the sales team was pitching to clients without data-backed research to stand on.

Partnering with an agency, I wrote and circulated the survey to 500 US employees, and then shaped the findings into a report the team could use in pitch decks, event collateral, and beyond.

#1most-downloaded resource of 2024 Read the report →

Scary Mommy coverage of the Evernote cognitive load survey

Evernote · PR & research

Cognitive Load Survey & PR Campaign

Evernote needed cultural relevance beyond product marketing.

I ideated and launched a survey to 100k users measuring the cognitive load carried by mothers and mother figures, then packaged the results for press.

1.9Mcoverage in outlets reaching 1.9M monthly readers Read the coverage →

DoorDash for Business · Content design

DoorDash for Business Website Redesign

I led the end-to-end redesign and rebranding of the DoorDash for Business website. This included launching new verticalized landing pages for targeted audiences, reimagining the navigation for improved UX, and adding the Admin Resource Center, a one-stop-shop for onboarding resources. I managed an external design agency and a group of key internal stakeholders that included senior leadership.

Click to view →

First 90 days post-launch

+45%organic engaged sessions YoY

+126%self-serve leads YoY

+42%in sales leads YoY

−23%homepage bounce rate

DoorDash for Business homepage after the redesign — After

DoorDash for Business homepage before the redesign — Before

Social media & influencer

I have launched and grown social media platforms for Confluence, Evernote, and DoorDash for Business on X, LinkedIn, and YouTube. Tap any post to see a collection of influencer collaborations, brand partnerships, and more. Next section ↓

Influencer marketing

DoorDash for Business · Influencer program

@corporatenatalie

I launched DoorDash for Business’ influencer program, managing a $100k annual budget as well as agency relationships and a mixture of mid-tier, macro-influencers, and mega-influencers. Creator-led TOFU content generated 2.14M views across LinkedIn, Instagram, and TikTok in the first year, and contributed to direct sales leads.

Business influencer Corporate Natalie was our second post to launch, achieving 1.12M impressions and 22k engagements.

1.12Mimpressions 22kengagements Watch the reel →

@fentifriedchicken 120K impressions81.4K engagements

@roxycouse 646K impressions14K engagements

@_businesscasualty 226K impressions12.3K engagements

Brand advocates

Evernote · Community program

Evernote Certified Experts Program

I managed the Evernote Certified Experts program, a global community of 170+ customer brand advocates. In addition to identifying and onboarding new members, I served as their primary contact with ongoing community engagement such as monthly workshops and All Hands.

I optimized and maintained 6 product certification courses that drove an 84% first-year retention rate and made members 160% more likely to recommend the brand.

84%first-year retention +160%likelihood to recommend Meet the experts →

Always-on content

Creative strategy

Native ads and campaigns built for a community with no patience for advertising, helping drive a 675% increase in Imgur’s direct-sold revenue. Next section ↓

Single-post native ads

Digital campaigns optimized for desktop and mobile

Native ad · Theatrical launch

7-Eleven · Deadpool 2

Deadpool mocks everything, including his own merch, so the ad did too. The branded swag was the joke rather than the pitch.

Native ad · Real world activation

Old Spice · “Captain”

Imgur loves absurdity, and Old Spice’s brand voice already speaks it. We leaned into the Smell Service delivery as a bit people wanted to be part of.

Native ad · Theatrical launch

Disney · Thor: Ragnarok

The community already had inside jokes about these characters, so we built the ad from them instead of from the trailer.

Native ad · Seasonal

eBay · Halloween Pet Costumes

Imgur ignores shopping posts but never scrolls past a pet in a costume. We turned seasonal inventory into a pet-photo thread users wanted to add to.

Multi-post campaigns

A collection of content flights I designed and ran across several months.

Mike’s Hard Lemonade · Campaign & community activation

The Journey Home

Mike’s Hard Lemonade wanted to improve brand sentiment by putting money behind a beloved organic community tradition. We flew six users home for the holidays and followed two to film.

Opening post Read now

Mother’s Day Post 1 Post 2

Father’s Day Post 1 Post 2

Tito’s Handmade Vodka · Community activation

Project Stardust

Tito’s Handmade Vodka does tons of charity work in their headquarters of Austin, TX. To empower users across Imgur, I created a multi-post campaign that tracked $20,000 in donations across four Imgurians doing good work in their community, each putting $5,000 toward positive change.

Posts Post 1 Post 2 Post 3 Post 4

Brand channel Full album

Imgur · Annual community activation

The Imgur Pet Show

Imgur hates ads but loves their pets. Leaning into that natural UGC behavior, I built a global, annual virtual Pet Show that still runs today.

2018 · Say Yes to the Pets Submissions Winners

2019 · Live From Pawllywood Submissions Winners

Events

Webinars and live activations I coordinated, promoted, and hosted Next section ↓

Still from the Confluence Cloud pages webinar

Atlassian · Webinar

How to Create Beautiful and Smart Confluence Cloud Pages

Scripted and co-hosted a live session showing Confluence users how to turn plain documentation into pages people actually read.

View the webinar →

Imgur GIF-making booth at New York Comic Con

Imgur · Live activation

Imgur’s Excellent Adventure at NYCC

Built a GIF-making booth at the 2018 New York Comic Con and released daily update posts to the community.